Each client takes his or her own journey through the different stages of life, and they enter those stages at different ages. Their generation, however, doesn’t change. And generation matters when you’re creating a sales strategy.

Get to Know Generation Matters

Discover why generation matters when you’re working with a new client. Then learn how Generation Station can help you craft unique sales strategies to win business. See the video in the box to your right to learn more about Generation Station.

Generation Station

Your ticket to targeted life insurance solutions for clients of any age.

It's easy and it's fast!

Step 1

Answer a few basic questions about your client.

Step 2

Get sales strategies, client insights, and talking points.


Talkin' About the Generations

Millennial

Millennial


Infographic
Prospecting Tools
Quick Generational Tips
Communication Preferences
Generation X

Generation X


Infographic
Prospecting Tools
Quick Generational Tips
Communication Preferences
Baby Boomers

Baby Boomers


Infographic
Prospecting Tools
Quick Generational Tips
Communication Preferences

For more resources and product information, check out our Resources Page.