Each client takes his or her own journey through the different stages of life, and they enter those stages at different ages. Their generation, however, doesn’t change. And generation matters when you’re creating a sales strategy.

Get to Know Generation Matters

Discover why generation matters when you’re working with a new client and how the new Generation Station tool can help you craft unique sales strategies to win their business.

Generation Station

Your ticket to targeted life insurance solutions for clients of any age.

It's easy and it's fast!

Step 1

Answer a few basic questions about your client.

Step 2

Get sales strategies, client insights, and talking points.

Talkin' About the Generations

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